The current pandemic has elicited the ban of wildlife meat consumption in China. This ban has not affected other uses (e.g. traditional medicine), and has raised concerns among scientific and social sectors defending well-regulated wildlife utilization (e.g. farming) as a tool to prevent poaching and illegal trade. However, there is a gap in knowledge on the effectiveness of the current licensing system in preventing illegal activities and benefiting wildlife species (Xiao et. al. 2021), as well as on our understanding of the drivers of demand for wildlife products. In this research project, we aim to jointly analyze supply- and demand-sides of wildlife trade in order to design more accurately targeted policies and regulations, law enforcement, and education campaigns. Thus, this project will enable the formulation of informed political decisions aiming to protect wildlife and will also benefit NGOs interested in targeting on specific social groups, regions and species for their education campaigns.