In today ‘s class, according to yesterday's ideas, and according to the teacher's requirements, we have roughly drawn up a project brief.

My part is about client analysis.

The client company is a business that specializes in promoting cultural tourism. Its main services include cultural tourism product planning, tourism route planning, tourism project development, and operation management.
Company size: The company has a professional cultural tourism team with strong product development and operation management capabilities.
Main customers: Young people who seek innovative tourist attractions, and tourism-related industries are the main stakeholders of this exhibition.
Specific field: The company mainly focuses on cultural tourism, with the main goal of promoting and inheriting traditional Chinese culture.
Limitations of the company:
1. Fierce competition in the cultural tourism market, with limited market share.
2. Relatively low degree of differentiation for cultural tourism products.
3. Large impact from policies and the environment.