How to choosethe right font?

Research:

Choosing the right font is a crucial part of graphic poster design, and font selection requires comprehensive consideration.


1. Target audience: Firstly, consider who the target audience is, as factors such as age, gender, and cultural background can influence their font preferences.
2. Style and theme: The font should match the overall style and theme of the poster.
3. Readability: Font readability is a critical factor in design. Fonts should be clear and easy to read, avoiding overly fancy or difficult-to-read styles. Particularly for titles and important information on the poster, choose fonts that are clear and eye-catching.
4. Font combinations: Sometimes, multiple fonts can be combined to add visual depth and richness. However, it is important to ensure that the fonts harmonize and do not appear chaotic or disjointed.
5. Copyright and licensing: When selecting fonts, ensure that they have the proper copyright and licensing permissions. Avoid using unlicensed commercial fonts to avoid copyright infringement issues.

平面海报设计如何选择合适的字体 - 知乎 (zhihu.com)

 

Poster

We divided the poster-making task into different roles within the group. One classmate was responsible for creating the images, while another classmate and I worked on the layout and post-production.

黛玉.png
To find the suitable font, we first searched for a font website and went through a step-by-step selection process.

W5D3 字体.png

Afterwards, we used the chosen font for the layout.

Weixin Image_daiyu.png

 

 

 

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